In addition to achieving the project objective, there are generally a range of project outcomes, both positive and negative. For example, the organisation may have purchased a technology for the project which is useful for other tasks; or through the changes implemented on the project people are freed up to do things they had not previously done.
It is good practice to predict what these could be. These predications can then be used to promote the project to people for whom the main project objective is not particularly attractive.
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